Just give me good grades

Shawn Klein has posted on Consumerism in Education, and he makes several interesting points on the complaint that too many college students have "the view that since they are paying for the class, they should get an A or more direct control over the classroom itself." He first notes that consumerism isn't the problem per se, but rather that "students (and others: parents, administrators, educators, politicians, etc.) have the wrong idea of what is being consumed." He then makes a very insightful analogy:

Educational institutions are selling access and opportunity for education; the student has to get that education himself. An analogy to personal fitness training is apt here. If Sally purchases a year of personal fitness training at her local gym, she is not buying fitness; she is buying access to a trainer who has knowledge about fitness and can direct her efforts towards her goals. She is buying the access to facilities and equipment. She is purchasing the opportunity to get herself fit. If Sally became upset because the trainer was pushing her and challenging her during her sessions or because she failed to reach her fitness goals due to her own sloth or lack of effort then Sally is seriously misplacing her disappointment.

The same applies for education. When Tommy pays tuition at an education institution he is purchasing access to experts who can direct him towards his goals (and even help him determine these goals); he is purchasing access to facilities such as libraries and research centers. He is buying the opportunity to get an education, but he has to work to achieve these goals, much like Sally has to work to achieve her fitness goals.

If more students viewed education in this way, consumerism would be a benefit to them and to educators. Paying for one’s own education provides a powerful incentive to actually do the work that will help in achieving one’s goals. Even for the more apathetic students, I think the attitude would shift from “I paid for the credits, give me the A” to “I paid for the credits, I better do something about it”. This would be similar to the experience many have after buying a gym membership: “well, I paid for the membership; I might as well make use of it”.

His whole posting is a good read...