Because of a project I'm involved with at work, I've recently become somewhat familiar with the latest high-end video-conferencing systems (at least the one from Cisco). So I was interested to read the article
The 21st Century Meeting in the February 26 issue of BusinessWeek.
The article relays some of the premature announcements about video-phones and other devices from years past (including the comical failure of AT&T's planned video-phone from 1960s (think "Technology of the Future" types of displays from the World's Fair -- hard not to laugh!).
What's different today is that it is actually happening. At least for very large companies with a lot of money to throw around. HP, Cisco, and other companies have created high-end video conferencing systems (the word "TelePresence" is sometimes used, as it is the name of the Cisco solution set, and has the chance to become a generic term for this kind of solution, much as "Kleenex" is for facial tissues). The Cisco setup is a nice conference table (half) with three large screens on the other side. On those screens are shown one or two people piped in from around the world. Because the rooms used are optimized for acoustics, lighting, and other environmental conditions, and are made to literally feel the same as each other around the world, the experience can give a very high level of realism.
Given another article in this issue of BW, on the explosive competition and growth of flat panel TVs (and their "flat" margins), it seems that this kind of high-quality video-conferencing will only become more and more widespread. What was needed to do this right was broadband Internet, large flat-screens, and other technology infrastructure pieces all maturing enough to make it possible. That has happened, and the technology has been proven. At this point, it will just be a matter of slowly making it better, cheaper, and eventually -- I predict -- ubiquitous.
And not just in business. There is every reason to think that eventually this kind of video-conferencing will be standard in homes as well. People might not have three screens and a large table, but they'll have one large screen (at least) that can display multiple friends or family from around the world, picture-in-picture style. And they'll have a video camera, affixed to the screen, that is showing them back to everyone else on the connection.
Nothing beats being there: in-person family reunions or gatherings of friends will not go away. But given the obvious costs and risks of travel -- both of which have increased (or at least become more of a concern) in recent years, when you consider gas prices and terrorism -- there is every reason to think that people would love to be able to see each other when talking to each other. This won't be called a "video phone" solution, since the "phone" isn't going to be the major technology piece of it. The key technologies are the Internet (broadband), flat panel screens, affordable webcams, and the various protocols and geeky stuff that makes it all work.
In recent years I've heard of a growing trend towards having "virtual conferences" in the academic arena. Rather than hundreds of people gathering in one location to hear each other give papers on academic topics, they can stay in their own offices and watch the speaker, see the PowerPoint, and even ask questions, just as nicely as being there in person. And as this new wave of video conferencing solution matures and becomes cheaper, we'll see more and more possibilities here. Dozens of individuals could gather, via the Internet, to hear a paper read and then discuss it in a workshop-type of atmosphere.
Think about Star Trek -- particularly Star Trek: The Next Generation, and the other series that followed it. It seemed entirely natural that everyone there communicated by "video conference": (1) ship-to-ship encounters between the Enterprise and the Klingons/Romulans/Ferengi/whoever, (2) intra-ship communication from room to room, bridge to engineering, and so on, (3) and ship-to-Earth (or any other 'fixed' destination) communication, such as Captain Picard communicating with Starfleet Command. Often this was depicted on the Bridge big-screen, but also often on the built-in flat-panel screens at various people's desks. But it also was shown on portable tablet-style devices. All of these scenarios make sense, and I predict we will see them -- for business first, but also for consumers, and eventually quite reasonably-priced.
Think too of all the money currently spent on travel, both business and personal, that could be saved if high-quality video-conferencing were ubiquitous and reliable. Granted, some of that money would go towards paying for and maintaining these systems -- but surely there would be money leftover (once the prices become reasonable), which could then be spent on other areas of life. And more importantly, think of all the time and aggravation saved by traveling less -- time that again could be spent on other pursuits (more innovation, productivity and profit in business, more happiness in one's personal life). And that is not to mention the reduced risks from travelling less.
I'm far from alone in seeing the possibilities here. Consider this from the end of BW article:
At Cisco, CEO John T. Chambers imagines a day when high-quality video technology is so affordable that households will connect to each other via videoconferences simply to "hang out," one living room connected to another. It's back to the '64 World's Fair, but with broadband and high-def TV.
Again, people will still want to see each other in person from time to time -- even if it means travelling around the world to do it. Some people will still gather for in-person conferences, in both business and academia, and surely families and friends will still gather in person. But I suspect all of these will, one day, be at least partially replaced by video-conferencing. And even those physical gatherings that still occur -- they will almost always be supplemented by attendees who couldn't make it there in person. Think of a group of business people with one who couldn't make it to the meeting. Think of an academic conference where half of the people gather in a University auditorium, but the other half stay at home in their offices but can still be full participants (watching, listening, and asking questions). And think of the family reunion, where 50 people gather at someone's house, but one elderly person wasn't well enough travel (but doesn't mind being seen on screen by everyone else), and a few others had business schedules that didn't allow them to join in person, but they can spare a few hours to see and talk with everyone who did make it to the event. The possibilities are endless.
Some might lament this change, fearing that if actual physical meetings become few and far between, that we will lose something of great value. But this need not happen. Like all technologies, there will be some who, for a while, use it in such a way that it distorts their personal value hierarchy. Some people who aren't really that far away from each other might regularly rely on video-conferencing, only to realize over time that they are really missing the personal, in-the-same-room connection one gets by being there. But people will adjust over time to this change, to the opportunities it presents us.
Consider the Internet as a whole. For a long time people were lamenting how much time was being spent at computers, instead of being out there amongst people in 'real-life'. And certainly this complaint lingers on, especially with the rise of virtual worlds like MMPGs and Second Life. But it is also true that people are collaborating with each other in ways they never would have before the Internet, especially with the maturing of the various "Web 2.0" technologies and phenomena, including blogging, Wikipedia and other wiki-sites, photo-sharing (e.g., Flickr), video-sharing (e.g., YouTube), and so on. Virtually none of that personal interaction and collaboration would have come about without the Internet.
So I believe that similarly, over time, people will adjust as video-conferencing technology becomes affordable and ubiquitous (including eventually in the home). People's actions and values will adjust where needed, and their lives will, on the whole, be greatly enhanced.
Labels: technology